Sunday, November 17, 2013

Finding Type

Modern
It is a small store that sells food and magazines. The Modern type font is basically used to clearly identify what this store is.
I do think that it's appropriate since Modern type font is one of the easy to read fonts which is exactly what the sign was for.
Oldstye
I'm not sure if I'm correct but it seems to be Oldstyle and italics. I think it's Oldstyle because it can go from thick to skinny in a diagonal way.
This is also used for in a sign in the store front. The font is used for promoting the name of the store.
This typeface is appropriate because the sign has to be clear but the owners probably also want to make it a little fancier by adding the italics.
Slab Serif
All the letters have a uniform thickness so I think it is Slab Serif.
This typeface was also used for the sign in a store.
This was also appropriate because Slab Serif seems to be a common type used for sports because they are easy to read and very universal so that it can be applied to multiple sports.
Sans Serif
The Canal St. sign is Sans Serif font.
This sign is used to identify what street it is.
It is definitely appropriate since they equal thickness throughout makes it easy to read so that people know where they are.
Script
The Script font is used as the sign for a French restaurant.
Script is perfect for this restaurant because script looks very elegant and fancy which is really what a French restaurant tries to show.
Decorative
This typeface is used again as the sign of a store/ restaurant (dessert bar).
It is decorative because one can instantly tell that it is unlike other fonts. Also, it is appropriate because I think it was designed to want to look quirky and unique like the dessert bar itself.

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